Embrace Beauty and Laughter with Benefit: Where Makeup Meets Feelgood

Benefit embodies the philosophy that laughter is the best cosmetic, intertwining beauty with joy. Operating in 59 countries and boasting over 3,000 Brow Bars worldwide, we create makeup experiences that are as uplifting as they are transformative. Our commitment to spreading happiness extends beyond cosmetics; it's about empowering women to embrace their unique beauty with confidence and a smile. From our playful product names to our innovative formulas, every aspect of Benefit is designed to evoke laughter and self-assurance. Our Guinness World Record for the most eyebrow waxes in eight hours by a team symbolizes our dedication to making beauty a source of joy and empowerment for all. Join us in celebrating laughter, confidence, and the transformative power of makeup with Benefit.