Explore Endless Possibilities with Bhinneka: Indonesia's Premier E-Commerce Platform Since 1993

Bhinneka revolutionized e-commerce in Indonesia as the country's first online portal, founded in 1993 by Hendrik Tio. Initially focusing on information technology products like PCs and accessories, Bhinneka swiftly adapted to the evolving market, diversifying into various categories including fashion, automotive, home appliances, musical instruments, and more. With a commitment to quality and customer satisfaction, Bhinneka continues to serve as a trusted platform for Indonesian consumers, offering a seamless online shopping experience and a wide array of products to meet every need.